Sonia Capriceru Fashion Stylist / Set Designer
Inspired by her background in theatre and creative writing, Sonia's approach to any new project is first to tell a story.
From a young age, being a part of many hands behind the scenes of local theatre productions has shaped her work ethic and approach to any project. Namely "Get the show on the road" , always being ready to hit the ground running and "The show must go on" - always being able to problem solve quickly and efficiently as things come up in the course of a project. Practically, her upbringing in theatre has taught her the set and prop building skills that inform her work today.
Sonia's work consists primarily of installations and displays. She runs the Creative Department of local vintage favourite Front & Company, heading the team that produces elaborate window displays for the chain. Nothing too big or too weird, the desire to break a viewer out of their day-to-day - even for a minute. This drives her to challenge herself with each new installation.
She brings the same approach to her wardrobe and prop styling. Working with clients such as Suki's International, Gap- Athleta, and Hey Jude. To emerging brands like Peau de Loup, Wasted Effort and Jen Ellis Designs, giving their Lookbooks and editorials extra elements that drive their stories forward.
A big believer in collaboration, Sonia thrives being on set, building on those different perspectives and blending them together to produce outstanding work.